The Aha Moment
We were having lunch with Allen’s grandfather, a former 82nd Airborne Ranger, the toughest of tough. Allen noticed his grandfather struggling to lift his coffee mug - and that was our a-ha moment. That’s when we suddenly became aware of how incredibly uncomfortable coffee mugs are.
At home that evening, this was even more clear as Diana used her then favorite mug. The mug was hard to pick up and hold, and her fingers hurt if she held it longer than a few seconds. She often burned her knuckles on the cup body, and she had to be extra cautious when taking the mug from the microwave to avoid hot spills. These downfalls had always been there; now we were aware of them.
So, we did what anyone would do - we combined the principles of biomechanics with the technology of 3D printing to bioengineer a better mug. It might sound corny, but we started Jamber to improve the lives of everyday people by innovating products that have been overlooked.